Research is an important component of our
mission at Penn State Hershey Medical Center and
Penn State Hershey College of Medicine. And clinical research is a key
link between discoveries made in the lab and promising
therapies available to patients. To maintain a robust clinical
research program, we need to ensure members of the public know
they have ample opportunity to participate in scientifically
sound and professionally run clinical research studies at our
institution. The more successful our recruitment, the more
likely we are to attract future studies, and the more we are
able to contribute to medical understanding and care.
The Institutional Review Board (IRB) and
the Office of Strategic Services have developed these
step-by-step instructions in an effort to make advertising
placement for and related promotion of clinical research
studies as simple as possible, while ensuring that regulatory
and institutional guidelines are met. In addition to designing
ad materials and helping study coordinators determine the best
medium for targeting potential participants, Strategic
Services offers other resources. We can help develop targeted
mailing lists of referring physicians in the region by
discipline. And we have access to a large database of
demographic information about where our patients come from for
various types of treatment, allowing us to help study
coordinators narrow the focus for spending advertising dollars
wisely.
Please contact the Human
Subjects Protection Office at extension 5687 or Megan Manlove,
Strategic Services, at extension 8604,
Clinical Research Advertising for any questions
regarding this process.
