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Review of Recruitment Material by HSPO and Marketing and Communications

Newspaper ads/flyers/radio and TV spots – New and Ongoing Studies

  • Study coordinator completes the Clinical Research Recruitment Advertising Questionnaire on the Marketing and Communications Web site

  • Use sample ad materials and web links to stock photo collection supplied on the Marketing and Communications Web site to help you determine what might best promote your current study

  •  Study personnel submit the completed Clinical Research Recruitment Advertising Questionnaire to Marketing and Communications

  • The Web site will allow you to print a copy of your submitted form for your files. For new studies (not IRB approved) submit a copy of this form with your IRB application materials.

  • Study personnel submit any additional materials—images or recruitment materials produced by an independent agency hired by the sponsor—to Marketing and Communications via e-mail, using the IRB protocol # in the subject line if available

  • Marketing and Communications creates ad materials working with study coordinator

  • Study personnel are responsible for submitting materials for sponsor approval

  • Study coordinator submits final version of ad/flyer to HSPO for IRB review. For ongoing studies use a Modification Request Form to submit the ad/flyer to the HSPO. (available at www.hmc.psu.edu/irb/forms/studies)

  • IRB coordinator issues approval memo for final version of ad to both the study coordinator and Marketing and Communications

  • Marketing and Communications works with study coordinator to place ads and radio or TV spots

  • Study personnel fills out Print Request Form if printed copies are needed

  • Web listing in flyer format should be submitted to departmental Web coordinator and Clinical Trials Office

All newspaper advertisements and flyers will be tracked using the IRB protocol number and a version date.

For a printable pdf of this page click here.

Recruitment advertising information form.

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For suggestions or comments about the Penn State Marketing and Communications website, please email Ann Guerrisi-Hawn.



Penn State Milton S. Hershey Medical Center ©2004
This page was last updated on July 17, 2008
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