Clinical Research Recruitment Advertising Questionnaire
This questionnaire is
designed to help the Office of
Marketing and Communications understand what forms of
marketing will best meet the recruitment needs of your study. Please provide as
much information as possible on this form so that we may quickly and efficiently
provide you with advertising materials that are ready for IRB approval and use
by your study.
Please Do Not Type In All CAPS
IRB Protocol Number
Pending
Have a
number:
In lay terms, what is the focus or goal of this study?
What will participants be asked to do?
People may be eligible for this study
if they?
Will participants be compensated for time and travel?
No
Yes
Who is the study director or principal investigator?
(Name, credential, department/division)
Who is the study coordinator?
(Name, department/division, extension)
Who is the study contact person? (if
different than study coordinator)
(Name, department/division, extension)
Is this study grant supported or industry sponsored? (for Marketing and Communications purposes only)
Grant
supported
Industry sponsored
Does this study have an advertising budget?
(Marketing and Communications has budget resources set aside for clinical trial
recruitment, especially in the case of a trial with broad eligibility criteria
but no advertising budget.)
No
Yes
budget
pending
If
yes, please provide an
estimate:
Print
Radio
TV
Web
Total
How many participants does this study need to enroll?
How many people do you expect to screen
locally to meet your
enrollment target?
Will this study be promoted by an independent
advertising agency arranged by the sponsor? (select one)
No
(please continue to the next question)
Yes (please
list a contact name and number for that agency and skip the last section)
If the agency will only provide certain advertising components, please fill
out the section below for other materials the study may require, e.g. internal
flyer, etc.
Please e-mail any materials to
Clinical Research
Advertising with your IRB# and the words "ad materials" in the
subject line.
Please check the boxes next to the type of advertising
you would like to use for this study:
(Samples of each of the following are available on the
Marketing and Communications Website.)
I
prefer to have Marketing and Communications recommend advertising formats based on the
information I’ve provided above
Clinical
Trials Office and departmental Web site listing (can be same design as flyer)
Daily
newspaper ad
Weekly
community circulars ad
Internal/clinic
flyer
Direct
mail to referring physicians
On
hold message
Print
Newsletter blurb
PSU
News Wires
Radio
spot
TV
spot
Study
brochure
Please select one:
I have an image I would like
incorporated in the design.
Please e-mail images to
Clinical Research Advertising with your IRB# and the words "ad images" in
the subject line or copy and paste the url of the image here
I want the designer to select an appropriate
image for my review.